YOU'RE INVITED: Building brain-positive habits, leadership, and environments in the age of AI


Hi Reader,

I'm genuinely so excited for this upcoming Free Webinar, and wanted to send an early-access invite to you here, because the seats will be capped.

Here's the quick version with all of the details below.

Your Competitive Advantage in the Brain Economy: Building brain-positive habits, leadership, and environments in the age of AI

  • September 10th: 9am PT / 12pm ET / 6pm CET
  • Register Free on Luma
  • Attend live and leave with additional free bonus

The Panel (moderated by me)

  • Maria Engström-Eriksson: Founder, Matheva AB and Brain Athlete
  • Kristaps Kazaks: Performance and Nervous System Coach, FIFA

More details below, I hope you can make it!

Alison

The Details:​

There's a new term for what's becoming the real competitive advantage at work: brain capital. The McKinsey Health Institute, in collaboration with the World Economic Forum, defines it as the combination of brain health and brain skills, and makes the case that it's now critical for productivity, innovation, and growth. Their argument is blunt: as AI transforms how we work, the risk is that it exhausts people rather than optimizing their performance. Countries and companies that fail to invest in human intelligence alongside artificial intelligence will struggle to sustain growth.

​That's the why.

But here's the harder part and the real reason for this session:

​You already know stress is a problem. That’s not the issue. The real challenge is the gap between knowing it’s an issue and acting on it. In the moment, when the pressure is real.

​In this free webinar, three experts from different disciplines unpack why high-performing people stay stuck in pressure patterns, what stress and AI-driven overload are actually doing to the brain, and how to interrupt it in ways that hold up at work and in real life.

​We’ll bookend the hour with two live practices, and you’ll leave able to diagnose your own biggest drain across three levers: biology, beliefs, and environment. Attend live and you’ll get bonus resources to reinforce the learning and practices.

The Panelists:

Maria Engström-Eriksson — Founder of Matheva AB and Brain Athlete. For over a decade, Maria has helped ambitious people in demanding roles perform at their best without sacrificing their health or relationships. Her whole premise: the gap between knowing what would help and actually doing it isn't a willpower problem, it's a brain problem.

  • Maria is the author of two books, has trained more than 1,000 leaders in brain-positive leadership
  • She brings a background spanning industrial engineering, a master's in psychology, and certification in neuroleadership.
  • She'll ground us in what's actually happening in the brain under pressure, and how to read the signals before you hit the wall.

Kristaps Kazaks — Certified breathwork and somatic coach, and the person who's lived this from the inside. Kristaps spent years at FIFA through the world's biggest sporting events, reaching the achievement, the status, the recognition, and then colliding with the realization that none of it delivered the inner state he expected.

  • Now he helps high performers who've built the career but lost themselves inside it.
  • Kristaps has worked two World Cups. In 2022, he burned out. In 2026, with the tools and practices he'll share in this session, it went completely differently.
  • Come hear what changed, and what he'd tell his 2022 self.

Key Take-aways:

  • How to recognize the signs before you hit the wall: Maria's 7 signals to read your own capacity against your best self, not against everyone else.
  • Why brain skills are becoming the real competitive edge: how brain capital, and the brain economy taking shape around it, changes what individuals and leaders need to prioritize in the age of AI.
  • ​​Two tangible practices you can use immediately: Kristaps will lead us in two practices, including a grounding practice to kick-off + an “emergency kit override" to close the session.

This event will be recorded and shared with all who register.

Plus if you join live, an additional bonus practice to close the gap between knowing and doing, a self-diagnostic across three levers, biology, beliefs, and environment, so you can name your single biggest drain.


Thanks for being part of the unBurnt community!

You can reply to this email directly to share your thoughts on this edition, or to provide suggestions for future topics to explore. I read and respond to every email.

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unBurnt

Founder of unBurnt, Executive in Residence at the Center for Health and Business at Bentley University. Exploring the invisible pressures shaping modern work, the systems that are burning people out, and practical, research-backed habits that help you reclaim energy and protect capacity.

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